Recently, I wrote a post that showed 4 ways that video can benefit your ministry. I’ve often been asked my advice on how to start a video ministry or ways to improve the quality of a ministry’s video content. I wanted to briefly compile my thoughts here to be of help to those who are looking to leverage video content to increase their ministry’s online influence.
Here are three steps to creating excellent video content:
Before you ask your ministry to spend money (or spend money yourself) on the equipment necessary to create good video content, you need to be able to show that you’re willing to do the work necessary to learn this skill! Rest assured, if you’re going to create an effective video, it will be the result of hundreds of hours invest in learning the skills necessary to make that video. All you need to start making videos is a smartphone, an idea, and a willingness to learn. Here are some resources that were extremely helpful to me as I was learning the skills of video production:
- YouTube Tutorials
There is plenty of free educational content on YouTube that will take you pretty far. I don’t endorse every bit of content on these channels, but I’ve found a lot of value on the following YouTube channels: Wedding Film School (apply to church events), Peter McKinnon, Casey Neistat, Parker Walbeck, and many others.
- Follow other churches that create excellent video content
I have no shame in stealing ideas from other ministries! Follow other ministries on YouTube and Facebook and see how they are using video to benefit their ministry. Personally, I don’t have to agree with a ministry doctrinally to use ideas to benefit the ministry I serve with.
- Learn the basics of how to use your camera of choice
The greatest mistake a lot of amateur photographers and videographers make is that they never learn how to properly use their camera! If you have a DSLR camera, learn how to shoot without using the Auto features. If you have a GoPro, learn the best settings to make your footage look as professional as possible.
You can spend hours upon hours learning how to make a video, but it will do you no good unless you put it into practice! Too many creators are waiting to get “better equipment” before they make a great video, but the best camera is the one in your hand.
I’ve found that every video I’ve made has taught me at least one or two lessons about how to get better. When you start to compile multiple video projects over the span of months, a consistent flow of creating videos is a great catalyst for growth!
Those who create exceptional videos are only capable of doing so because they don’t allow setbacks or mistakes to keep them from creating great content for their churches. Just like any skill, filmmaking is a process and you can’t expect to make amazing content overnight! Enjoy the process, make improvements, and you’ll soon see how video can positively impact your ministry.